Tips to Build your Email List

“Action is the foundational key to all success”

— Pablo Picasso

Building your email list may be one of the most cost effective ways of increasing potential customers. But collecting new emails isn’t as easy as it used to be. Customers are inundated with spam emails every day. We’ve all been there. You sign up for what you think will be a monthly email, then recieve daily emails that clog your inbox. And worse, you start recieving emails from 3rd parties.

Here’s some practical advice:

  • Say what you will do. If you say monthly, stick to that. Don’t change to a weekly email unless you first give notice to your list.
  • NEVER sell your email list to a 3rd party. Your customers depend on you for privacy. Respecting the customer is worth more than a commission.
  • Always offer an opt-out link. It’s the law.
But how do you get spam-weary customers to sign up for your list? Like anything else you sell, you need to entice them and make it worth their while. Why will your list be beneficial to them? What will they learn? What will they get for their time?

The sign-up form has to be new and interesting.

No one wants “newsletters” anymore – who has time to read a long newsletter?

GO MINIMALIST

OR BE MORE DETAILED

 

MAKE THEM AN OFFER

 

MAKE THEM FEEL SPECIAL

 

MAKE IT A REGISTRATION RATHER THAN A SIGN-UP LIST

Make sure it’s accessible on your site

 

TOP BAR

FEATURE BOX

POP-UP

What Next?

Collecting your email list is only the first hurdle to increased sales. Deciding what to send and how often takes insight and planning.
More on that next time.

Ready to revamp the way you collect emails?
Contact info@blacktankdesign.com – we’ll help you personalize your sign-up forms.