“Action is the foundational key to all success”
— Pablo Picasso
Building your email list may be one of the most cost effective ways of increasing potential customers. But collecting new emails isn’t as easy as it used to be. Customers are inundated with spam emails every day. We’ve all been there. You sign up for what you think will be a monthly email, then recieve daily emails that clog your inbox. And worse, you start recieving emails from 3rd parties.
Here’s some practical advice:
- Say what you will do. If you say monthly, stick to that. Don’t change to a weekly email unless you first give notice to your list.
- NEVER sell your email list to a 3rd party. Your customers depend on you for privacy. Respecting the customer is worth more than a commission.
- Always offer an opt-out link. It’s the law.
The sign-up form has to be new and interesting.
OR BE MORE DETAILED
MAKE THEM AN OFFER
MAKE THEM FEEL SPECIAL
MAKE IT A REGISTRATION RATHER THAN A SIGN-UP LIST
Make sure it’s accessible on your site
More on that next time.
Ready to revamp the way you collect emails?
Contact firstname.lastname@example.org – we’ll help you personalize your sign-up forms.